Work.

My career thus far has allowed me to explore all across the marketing landscape. 

The common thread through all my work is a passion for connecting brands to people in ways that matter: through shared passions, cultural nuance, and community.

Currently @ GMR Marketing. Connect with me on LinkedIn.

Evan Nickel - Brand & Cultural Strategist

Evan Nickel

Brand & Cultural Strategist

evan@evannickel.com | evannickel.com | Milwaukee, Wisconsin

Professional Summary

My professional aim is to elevate the role of strategy within forward-thinking brands by helping them think boldly, act intentionally, and connect authentically with the right audiences. With over a decade of experience across diverse marketing disciplines, I bring strengths in data-driven insight and cultural fluency to uncover opportunities, build strategic frameworks, scale efficiencies, and guide cross-functional teams toward measurable impact.

Areas of Discipline

Brand Positioning Go-to-Market Planning Market Research Data Interpretation Audience Modeling Content Experiential Social Talent Lead Generation Digital Sponsorship

Brands Worked With

Target
Comcast
HP
Intel
Lowe's
Rakuten
U.S. Bank

Professional Experience

GMR Marketing / An Omnicom Agency

Strategy Director

Oct 2022 - Present

  • Developing brand roadmaps and channel strategy for Fortune 500 companies
  • Craft compelling go-to-market approaches anchored in quant/qual audience research
  • Architecting integrated campaigns resulting in 500M+ impressions aimed at brand visibility and lift
  • Lead organizational shifts towards outcome-driven work centered on achieving business value
  • Multi-year success of double-digit annual KPI increases from reach, conversion and sentiment
  • Working directly with and leading outputs of research, creative, and marketing partners

GMR Marketing / An Omnicom Agency

Associate Strategy Director

Sept 2021 - Sept 2022

  • Establish compelling, insight-backed consumer journeys and resulting recommendations on how to reach audiences at critical touchpoints
  • Participating in full-campaign execution from ideation, to production, to performance evaluation

GMR Marketing / An Omnicom Agency

Associate Strategist

June 2018 - Aug 2021

  • Participating in full-campaign execution from ideation, to production, to performance evaluation

Previous Experience

Social Media Analyst

Sept 2015 - May 2018

  • Designing social-first campaigns reaching hyper-niche as well as global audiences
  • Running, measuring and refining B2C and B2B ads across major networks with multimillion dollar client budgets

Skills

Global Web Index NielsenIQ Audiense CreatorIQ Captiv8 Sprout Social Quid Google Ads Google Analytics Meta Business Tools Tableau TikTok Ads Hubspot

Interests

Hiking Gardening Museums Local History Community Service Education Policy Cartography IndieWeb

Education

Concordia University Wisconsin

Business & Corporate Communications, Mass Communications, Media Studies