Strategy Director · Milwaukee, WI

Hey, I'm Evan. I connect brands to culture. For real, not for optics.

Currently I am a Strategy Director at GMR Marketing, where I specialize on the intersection between culture, people, brands, and experiences. Outside of agency life: you'll find me being a father, a hiker, and a list-making connoisseur.

Projects

2026-
Hike Together
A lightweight app that encourages hiking through incentivized earning of badges and achievements.
app
2025-
Staying in History
Dedicated digital resource that celebrates historic hotels, inns, and lodges from around the world.
website

Right now

March 2026
reading Tailchaser's Song (Tad Williams)
building Staying in History (stayinginhistory.com)
making A partially finished basement
thinking about Starting year two of parenting
drinking Low sodium V8 juice

Writing

all posts →
My Word for 2025 new

Media diet

full archive →
📘
The Oligarch's Daughter
Joseph Finder · December 2025
★★★☆☆
📘
The Amazing Adventures of Kavalier & Clay
Michael Chabon · February 2026
★★★☆☆
Marty Supreme
Marty Supreme
2025 · Josh Safdie · January 2026
★★★★☆
Rebel Ridge
Rebel Ridge
2024 · Jeremy Saulnier · February 2026
★★★★☆

About this place

This is my own little corner of the internet where I want to share my interests, passions and work with others. This is meant to be my own digital living room. So click around and explore.