Strategy Director · Milwaukee, WI

Hey, I'm Evan. I connect brands to culture. For real, not for optics.

Currently I am a Strategy Director at GMR Marketing, where I specialize on the intersection between culture, people, brands, and experiences. Outside of agency life: you'll find me being a father, a hiker, and a list-making connoisseur.

Brands I’ve worked with

Projects

2026 -
Five Cents
Slightly more than my two cents (ramblings of a cultural strategist)
#fivecents
2026-
Hike Together
A lightweight app that encourages hiking through incentivized earning of badges and achievements.
app
2025-
Staying in History
Dedicated digital resource that celebrates historic hotels, inns, and lodges from around the world.
website

Right now

May 2026
reading Ilium (Dan Simmons)
building Staying in History (stayinginhistory.com)
making A functional breakfast nook
thinking about Summer travel
drinking lemon water

Writing

all posts →
Loved it. Didn’t run it. new
My Word for 2026
My Word for 2025

Media diet

full archive →
The Black Echo
The Black Echo
written byMichael Connelly
released1992
readApril 2026
★★★☆☆
Storm Front
Storm Front
written byJim Butcher
released2000
readApril 2026
★★★☆☆
The Quick and the Dead
The Quick and the Dead
written byJoy Williams
released2000
readMarch 2026
★★★☆☆
Tailchaser's Song
Tailchaser's Song
written byTad Williams
released1985
readMarch 2026
★★★☆☆
The Oligarch's Daughter
The Oligarch's Daughter
written byJoseph Finder
released2025
readDecember 2025
★★★☆☆
Project Hail Mary
Project Hail Mary
directed byPhil Lord, Christopher Miller
released2026
watchedApril 2026
★★★★★
Sinners
Sinners
directed byRyan Coogler
released2025
watchedMarch 2026
★★★★☆
Rebel Ridge
Rebel Ridge
directed byJeremy Saulnier
released2024
watchedFebruary 2026
★★★★☆
Marty Supreme
Marty Supreme
directed byJosh Safdie
released2025
watchedJanuary 2026
★★★★☆

About this place

read more →

This is my own little corner of the internet where I want to share my interests, passions and work with others. This is meant to be my own digital living room. So click around and explore.