Strategy Director · Milwaukee, WI
Hey, I'm Evan. I connect brands to culture. For real, not for optics.
Currently I am a Strategy Director at GMR Marketing, where I specialize on the intersection between culture, people, brands, and experiences. Outside of agency life: you'll find me being a father, a hiker, and a list-making connoisseur.
Brands I’ve worked with
Projects
all projects →Five Cents
Slightly more than my two cents (ramblings of a cultural strategist)
Hike Together
A lightweight app that encourages hiking through incentivized earning of badges and achievements.
Staying in History
Dedicated digital resource that celebrates historic hotels, inns, and lodges from around the world.
Row the World
A live tracker mapping every rowing-machine workout as I progress on a voyage around the earth.
Right now
June 2026
reading
The Devils (joe abercrombie)
building
Staying in History (stayinginhistory.com)
making
A functional breakfast nook
thinking about
family camping gear
drinking
lemon water
Writing
all posts →
What does a strategist do in 2026 new
Jun 2026
Nobody cares about being cool (except everyone)
May 2026
Loved it. Didn’t run it.
May 2026
My Word for 2026
Apr 2026
Media diet
full archive →
Heir to the Empire
Ilium
The Black Echo
Storm Front
The Quick and the Dead
Mortal Kombat II
Project Hail Mary
Sinners
Rebel Ridge
Marty Supreme
About this place
read more →This is my own little corner of the internet where I want to share my interests, passions and work with others. This is meant to be my own digital living room. So click around and explore.