Hi, and welcome; I’m so happy to have you here! I am a digital + social media strategist, living life in Milwaukee, Wisconsin.
At a young age I turned my attention towards my true life ambition: becoming an astronaut. Reality set in at the age of 10 when I got sick on a tilt-a-whirl. Fast-forward a decade and I set out into equally unknown territory: changing the way that social data can impact how brands reach and ultimately impact passionate audiences.
My expertise lives in the world of experiential marketing. At its core, experiential marketing is about providing an authentic 1:1 experience connecting a person with a brand. Social media is a tool that can bring the same experience to life for those at home: at scale. Through emerging technology and innovative ways of data interpretation, now, more than ever, we can understand the multi-faceted landscape our brands live in. The faster social media changes, the faster we need to adapt to keep up. A challenge that is endlessly fascinating to me. There is always something new to learn.
Interests beyond my “9-5” include movies, books, mountain climbing, goal setting, maps, random trivia, Taylor Swift, philosophy, and list making. Speaking of lists, I am the proud owner of the World’s Longest Bucket List. You can find this list and other writings / projects / musings over at Intrepids.
ASSOCIATE STRATEGIST (2018 – NOW)
SOCIAL MEDIA ANALYST (2017-2018)
SOCIAL MEDIA COORDINATOR (2015 – 2017)
As a strategist, I live at the intersection of technology, social media, and event-based marketing where my goal is to develop incredible experiences that connect brands with their fans.
My role allows me to be part of the entire process from pitch to post-event wrap-up. All the while weaving in data-driven market research and social intelligence to ensure our work will delight all who engage with our campaigns.
Back in 1979, GMR Marketing pioneered the concept of experiential marketing, an industry they still lead today at a global scale. This expertise allows me to work across a roster of brands ranging from the start-up to the upper echelon of the Fortune 500. Each one with unique problems to solve and opportunities to change how people think, feel and behave through the power of experiences.
Cultural Spotter (2018 – NOW)
As part of the Omnicom Group family, I work with TBWA\Chiat\Day as a Backslash Spotter – helping to identify cultural trends and position their importance in the modern advertising world.
ENTREPRENEUR (2014 – 2015)
I built a company out of my college dorm room that helped residents find local events to attend. It failed spectacularly, but I learned a lot from the process.
MEDIA / MASS COMMUNICATION (2012 – 2015)
I attended Concordia University Wisconsin where I pursued a double major in Media Communications and Mass Communications.
AWARDS & RECOGNITIONS
OMNICOM EMERGING STAR (2017)
Nominated to represent GMR Marketing in Omnicom Group’s Emerging Stars program. The program brings together top talent, from across all of the Omnicom networks. Each team is given a “live” integrated marketing brief from one of Omnicom’s largest clients. It culminates in a competitive pitch in front of selected Omnicom Agency CEOs and a senior representative from the client.
MOST LIKELY TO TRAVEL THE WORLD (2012)
This award was given to me as a high school senior in our class yearbook.
SOCIAL MEDIA WEEK – NYC (2019)
Spoke on the importance of using social listening to impact effective social media content strategy.
MY VISION BEYOND “9-5”
I have deep rooted interests in helping people discover how to live intentional lives of purpose and meaning. I channel this passion through Intrepids, an online space I co-created with my girlfriend.