About.

# Life

I live in Milwaukee, Wisconsin with my wife and daughter. 

My passions are many and change often. Maps, local history, hiking off the beaten path, and tinkering around my property are mainstays.

I appreciate a slower way of life and am actively pursuing ways to cut down on screen time and news consumption. 

I am an INTJ, a Type 3, and a Libra.

# Work

Since 2015 I’ve been employed at GMR Marketing. While I was still in college I was hired due to my social media marketing know-how. In the years since I’ve pivoted into the strategic discipline where I’ve found a real calling. Crafting and advocating for cultural driven marketing that authentically connects with audiences is what I love.

I have won awards, spoken at conferences, and worked with some incredible brands (Target, Comcast, Microsoft, HP, Hershey to name a few). But it’s the people I work with who make the craziness fun and rewarding.

# Yes To

Unusual Burgers || Sleeping In || Phone Calls || The Early Days of Spring || Cherry Starburst || Picking Up Sticks || Nathan Fielder || Jon Krakauer || Juice Boxes || Lengthy Wikipedia Articles || Baseball on the Radio || Dan Carlin || Cross-Country Road Trips || Watching Films in Theaters

# No To

Traffic || Clickbait News || Planes || Sharp Doorknobs || Unnecessary Emails || Wearing Socks Indoors

# About This Site

This is a personal blog. I’ve been the owner of my birth name domain since 2014 and this site has morphed numerous times over the years.

What has been consistent is that this is a place for me. A small corner of the internet where I can think out loud. I love to write, yet I am dramatically shy with what I publish. I want to change that and if I do this is where you’ll find the output.

There are a few places around here that I update with semi-regular frequency.

# Colophon

Principle: my goal is to have a site that is fast and easy to edit. I find that if these two things are not true I am far less likely to put forth effort to maintain it. Secondarily, I strive to have this site be navigable with just enough mysterious links for people to find and click.

Webhost: A2 Hosting

CMS: Self-hosted WordPress software

Essential WordPress Plugins: Code Snippets, LiteSpeed Cache, Rank Math SEO

Site Design: Neve Theme is what I’m using as the core 

Analytics: Basic stats are collected by Tinylytics

Design Software: Canva

# Reach Me

I’m not much active elsewhere on the internet these days. But I’m always an email away –> evan @ evannickel.com